Are your ready to take your idea and business to the next level and Start Your Cake Business?

I know what it is like to have a business that you are passionate about, to work each day for yourself and I know just how rewarding that is. I also know how many cake decorators I have seen try and fail, not because they didn’t have the creative eye, or finely honed decorating skills.

Your friends and family may be saying to you, “Wow, you make awesome cakes! You should start a business!” I know, its how I started! And I have also seen students come through my classes desperate to start a business that will give them more flexibility in their lives, a chance to work at home and a creative outlet.

Watch the Video below to find out more!


But creativity and passion are not enough!

If you want to start a successful cake business that actually pays the bills, you are going to have to use that annoying left side of your brain. Now I know we have heard the classic scenario of the struggling artist and as creative people we love living in the right side of our brain but that is just not going to pay the bills. And the business that you love can soon become a job that you are working at for a few dollars an hour.

The cake decorating industry has gone through some huge changes and massive growth in the past 10 years.

Regulations have become stricter and competition has become fierce and it has become increasingly more and more difficult for home based businesses to meet the requirements and actually make profit.

Here’s the good news!

I have pulled together every ounce of experience that I have had running a cake business and with all the little secret nuggets of information that I have been privy to over the years, including all the lessons that I learnt the hard way (so you don’t have to).

Start Your Cake Business shares all of my experiences and processes, including marketing and business strategies, to help you create a career from a passion.

I have put together a resource packed course, comprising of 8 video modules, and the most comprehensive workbook that you could ever imagine. Giving you every resource that you could need in getting your cake business from pipe dream, to profitable career.

I have noticed that there are two types of people who wanted to run a decorating business.

There were those who wanted a business. A real business that could raise a family and pay the mortgage and then there were those who loved making cakes but just wanted to have what I call a “profitable hobby”. After all a hobby is even more fun when it doesn’t cost you anything to enjoy and perhaps even puts some extra money in your pocket.

In this course, I take you by the hand and walk you step by step through all of the basics to ensure you are set up to achieve whatever your cake dream may be.

So what is included?

The course consists of 8 video modules, in your own private membership website, so we can get right into the nitty gritty.

In addition you will receive an additional 12 modules in your workbook. Packed with information to make sure you are on the path to success.

That is 22 modules of information, and with each chapter you receive workbook questions to help you work through the material. Once you have worked through the material, your answers will form the basis for both your business AND marketing plans.

You will also receive a Business and Marketing forms pack with over 15 customizable forms for you to use in your own business, covering everything from marketing newsletters to client contact sheets.

And a vendor guide to give you all the best places to get your websites, logos, accounting software, stationery and more

Not only will you be learning from me and my exposure and observations to some of the best decorators in Australia but also to your peer group.

The course has been designed so you can work through the modules at your own pace and come and refer back at anytime.

  • Video 1: The Successful Business Owner
    Let’s figure out together, what exactly a business is and what it takes to run one. It sounds all very simple but this is where I see most businesses go wrong.With your workbook supplied in the course, we will figure out just what your objectives are and set you on the right course to achieve them.
  • Video 2: Guiding Questions Just how do you stay on track in your business and make the right decisions, so that your profit stays where you want it. In your pocket!
  • Video 3: Business Basics- Research and Regulations Now you know what you want, how on earth do you wade through all information out there and figure out just how to make it happen! And I am not talking about baking! I want to give you the low down on all the business requirements you need.
  • Video 4: Business Basics – Insurance, Legal and Accounting Yep, you gotta do it and know about it!
  • Video 5: Marketing and Targeting Targeting the clients that you want to deal with. Lets face it, you can’t please everyone all of time. (or so my mother told me!) But you can target just the clients that you want to do business with, so you get to make more of the cakes and the profit that you want.
  • Video 6: Social Media How do you leverage this tool that allows you to target thousands of potential customers in your local area……for FREE!
  • Video 7: Pricing and Client Management Now this is the biggie. If I get asked about anything, it is this. Pricing. Lets figure it out for once and for all. And just how do you explain why your cakes are worth just a little more than the ones on the shelves at the supermarket.
  • Video 8: Creating a business and a life that you LOVE! In this final module we celebrate our successes and talk about how to keep the momentum going.

In addition to the 8 video modules, comprehensive ebook and resource guide you will receive

A Business and Marketing forms pack with over 15 customizable forms for you to use in your own business, covering everything from marketing newsletters to client contact sheets.

A Vendor guide to give you all the best places to get your websites, logos, accounting software, printables and more

Not only that we have interviewed some experts to help you even more…..Want to know about Copyright Law? We have that covered. PR? Yep, we interview a PR specialist. Law of Attraction? Yep thats in there too!

Get ready to take your business to the next level! Sign up today!


Happy Tiers Cakes
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Hi, stayed up very late last night watching your tutorial and I really did learn from it! I haven’t been doing this for very long and I always seemed to have trouble with ganache getting it smooth around the top of the cake. Now I know how to smooth it over from the sides to the top correctly! Looking forward to the rest of your tutorials! Thank you.
Tressa Bates
The Bakes House, UK
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Hi I have joined this site and it is well worth the money. The tutorials are very informative and they take you through them step by step not only verbally and visually but also with a paper back up, so whatever your method of learning is it makes it so much easier…take a look!!!!!!!!
Beverly Allen
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Just watched the free tutorial and it was terrific. Very helpful with tips and loved the way that the whole process was shown.
Laura Clark
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I am just so excited about this site. I do cake decorating for my 12 grandchildren’s birthdays and at times I am about ready to pull out my hair trying to figure out the design they have picked out, as I am self taught. Already have learned so much. Thank you!
Violet Schanzer
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LOVE LOVE LOVE your ‘cherry cake class’ tutorial. It’s so awesome!! Thank you so much!!
Senait Kaye
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I love the tutorial and tips thank you so much
Jenny McMillen
Sweet Cheeks Bakery Springhill, Canada
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I’m burning the midnight oil watching the free cherry cake class, and once I’ve finished with my cakes for the weekend I can’t wait to dive into Verusca’s shoes! Thanks so much for creating this wonderful forum for those of us who couldn not possible travel to other parts of the world to learn from the masters! I am so excited about what’s to come!!
Tash Whites
Baking Bad
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OMG I can't believe I can learn from THESE teachers! I wanted to attend Rose's Class live, but I just couldn't afford. And here she is! I still can't believe this! Thank you so much!!